by davidyeo
50 Do-It-Yourself Marketing Ideas for Your Real Estate Business
August 14, 2010 in Marketing Ideas for Your Real Estate Business, Real Estate Business by davidyeo
50 Do-It-Yourself Marketing Ideas for Your Real Estate Business By NikNik · July 6, 2009
Most of us are looking for ways to save. And although time is money, a little time spent working on your marketing can stretch your budget even further. I’m not suggesting you attempt to create all your marketing yourself, but you can pick and choose a few ideas to supplement with some of your higher quality pieces. When it comes to listing flyers to showcase a home, go for high resolution, custom branding and consistency. However, there are many other affordable ways you can market your real estate business using social media tools, word-of-mouth, and even marketing templates. Check out these 50 do-it-yourself marketing ideas for your real estate business.
Offline/Print Marketing
Update your business cards with your social profiles
Sponsor a local event or fundraiser
Create swag- t-shirts, pens, etc. & give them away to clients and friends
Attend and/or host local meetups & tweetups
Get a vanity plate for your car
Focus on word of mouth wherever you go (grocery store, hair salon, etc.) & carry those business cards
Create or sponsor a local business or resource guide
Mail hand written client appreciation & thank you cards
Create a neighborhood newsletter/ “weekender” (mail or walk it)
Direct mailers with comps & social profile callouts (offer a coupon/deal)
Email Marketing
Create a drip email campaign, focusing on your niche (offer tips & advice)
Send a weekly or monthly email newsletter
Send flash animated birthday, holiday, special occasion cards (check out ZingDing)
Work with local businesses to co-brand an email offer (send to both your contact lists)
Invite sphere to a local event or Free online Webinar for homeowners (based on your niche expertise)
What’s happening this weekend? Special weekender tips for your local area (include a coupon for local business attraction)
Rate updates and info (work with a local lender)
Seasonal homeowner reminders & safety tips (storm drains, garden tips, etc.)
Invitation to your social profiles or exclusive Facebook Group (based on local interest)
Survey or poll your clients and share results with further relevant info
Blog/Website
Create an ebook, require name & email address for free download
Video/podcast blog series on a specific topic/niche
Offer client Q & A via a contact form, highlight in sidebar
Offer a free IDX search tool
Add Facebook Connect to your blog
Host a contest with prizes from local businesses
Comment back timely and create dialogue within posts
Post articles about others on your blog (local businesses, interesting people, neighborhoods, etc.)
Create a local special interest landing page (i.e. wineries, schools, non-profit, etc.)
Feature your listings, use a single property Website solution like MyMarketWare that syndicates your listings to several reputable listing aggregators
Facebook
Create a profile and import your contacts
Send daily birthday wishes
Comment or Like 3-5 posts from the Newsfeed daily
Update your status with fun and value once a day
Create a Facebook Page for your business
Post helpful and relevant resources from your FB Page
Leave comments on local business pages or groups (NO SPAM, or self interest linkbacks)
Comment on others’ status updates
Create a past client photo album with testimonials (tag clients that are on Facebook & post on your business page)Marketing Advertising Blog — VuManhThang.Com
Create Animoto slideshows or a photo album for listings (post on your business page)
Twitter
Create a Twitter profile, use Twitterlocal.net to connect with locals
Use the “Find People” feature to find people you already know on Twitter
Tweet homeowner tips (easy repairs, projects, upgrades)
Tweet funny, interesting, inspiring, engaging experiences and info
Tweet local market info, updates
List yourself on Twitter directories: NearbyTweets, WeFollow, etc.
Break news as it happens
Tweet local event information
Tweet your blog posts
Tweet your professional expertise & activities (niche advice, relevant tips, open houses, new listings, broker’s tour, thoughts & experiences)